Launching New Poker Software
As the next step in developing their customer experience,have decided to move to a standalone poker product in early 2014. The software is developed exclusively for the Unibet and brands by Estonian based supplier Relax Gaming. Unibet has been heavily involved in key functionality and design to cater for their new poker strategy. Unibet and will be the sole operators offering this new product after previously being part of a network of multiple operators.
“The environment in the online poker industry has changed over the years and we have come to the insight that being part of a poker network is not sustainable in the long term. This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player” said Daniel Eskola, Head of Gaming at Unibet.
”Our relationship withremains good and we are continuing to offer Quickfire games in our casino” Eskola continues.
Major features included in the new software include a more user friendly way to find a seat at a table, gameplay features such as achievements and missions, rich 3D backgrounds and the possibility to change avatar and screen name. The software will be available through multiple channels including PC and Mac download, browser, and tablet versions for both iOS and Android.