Swedish ice hockey superstar Nicklas Bäckström joins
We are very proud to announce that Nicklas Bäckström* has joined. Nicklas will feature in our commercials and online marketing. We will be doing a lot of exciting promotions where Nicklas is involved.
“I am very excited to have Nicklas Bäckström promoting what we believe is the future of games with the combination of fun and excitement of money gaming. Nicklas empowers the star quality and being a national hero he has the attributes well connected with our brand with its rotes in Sweden.”
*Lars Nicklas Bäckström (born November 23, 1987) is a Swedish professional ice hockey centre and an alternate captain for the Washington Capitals of the National Hockey League (NHL).
Junior Hockey Player of the Year (2006)
Elitserien Rookie of the Year (2006)
NHL Rookie of the Month: December 2007
NHL No. 1 Star of the Week: weeks ending November 16, 2008; and December 7, 2009.
NHL All-Rookie Team (2007–08)
Finalist, 2007–08 Calder Memorial Trophy
Viking Award (2009)
Youngest Swedish player ever in World Championship (18 years and 6 months).
First NHL rookie to record four assists in two consecutive games.
Most assists in a season by a rookie, Washington Capitals team record (56 assists), 2007–08 NHL season.