CHELTENHAM : With the Cheltenham Festival looming, we at are making our biggest ever marketing push in order to increase brand exposure for this event. We have coverage on Channel 4, as well as a great deal of exposure in the Daily Mirror and specialist racing newspapers, the Racing Post and Racing+. This, along with our advertising in 1000’s of pubs throughout Britain, and our coverage on TalkSport radio, will give us a massive publicity boost ahead of this important sporting event.
NR-NO BET: You’ll probably know that we are now non-runner – no bet on all Cheltenham Festival races. We’re also doing a ‘Countdown to Cheltenham’ by of going top-price on a high-profile ante-post Cheltenham Festival runner every day up to the Festival itself. Today for example we’re Top Price on Alberta’s Run in the Ryanair Chase. Check out the homepage at every day to find out more.
CHELTENHAM OFFERS: On day one of the Cheltenham Festival, are of course proudly sponsoring the feature event Champion Hurdle, so as you would expect we’ll have a blockbuster offer to go to war with!