becomes the main sponsor and the official betting partner of the Swedish Hockey League (SHL).
– We are passionate about hockey and aim to offer the best hockey product in the Nordics. This is a big and important step for us, says Jesper Svensson CCO of and Group.
has the broadest selection of hockey odds and markets covering top leagues such as the NHL and the SHL all the way down to lower division across the Nordics. has been the official betting partner of the CHL since 2014 and the next big step is an exclusive partnership with the SHL, which is ranked the third best league in the world. This sponsorship will allow us to offer our customers additional value such as exciting content through unique access to teams and players, real-time game stats and highlights, live streaming of all games, new products and offers as well as meet & greets with SHL players and coaches.
– The interest in hockey amongst our customers is massive and with the SHL sponsorship we wish to develop our hockey product and offer further, as well as expose thebrand to millions of hockey fans across Europe. Being one of the leading sports betting companies in the Nordics we are also making a clear statement that we want to support hockey in our region. This deal has vast potential both for us and the SHL, Jesper Svensson concludes.
The SHL sees opportunities to develop the league and increase the interest and awareness across the Nordics and other hockey markets.
– We have been searching for a betting partner with a broader focus and an objective to work with us to grow the appeal and reach of the league. This partnership is about more than money, says Jörgen Lindgren CEO of the SHL.
The SHL 2016/2017 season kicks off on September 17th with three exciting games: Malmö vs Frölunda, Luleå vs Linköping and Färjestad vs Örebro. But you can already bet on all the games in the first round and your favourite team to win the championship. Click here to go to our sportsbook lobby.