January 26, 2021

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NextGen Gaming

4 min read

NextGen Gaming was the pioneer of independent content delivery. We have used our experiences over nearly a decade to build a solid knowledge base of player trends globally. Our international focus has given us access to both mature and emerging gaming markets and this has allowed us to bring the best of both markets to our partners.

Slot games, in particular, are massively profitable and we base the way we do business on an opportunity cost model. Most slot games will make money. We prefer to look at the opportunity cost of an inferior game and work with our partners to pro-actively target a game according to their strategic requirements. We have a proven record of delivering quality games online and in the land-based arena.

It is right that since we pioneered the content space many have followed. Where we differ is in the breadth of knowledge and capability that we bring to the partnership.

NextGen provides an end-to-end gaming partnership.”


We will work with you to understand what you are trying to achieve. We will share our expertise with your team and between us and in partnership we will deliver targeted themes with a range of math models. We will share our market experiences from different global jurisdictions highlighting what has worked and what has not. This is a huge benefit to you as our partner as we have already stated that the opportunity cost of average product is significant.

What NextGen offers your organisation:

1. Our Partnership Model
Our proven Partnership Model is designed to ensure that every game delivered has the best chance to succeed, maximising revenue returns. NextGen brings a wealth of Industry experience to complement yours. It is a win-win relationship.

2. Our breadth of player knowledge
NextGen has a team of analysts constantly adding to our significant database of knowledge regarding players globally. This enables us to better target game types with our partners.

3. Our breadth of delivery capability
NextGen has over 50 staff devoted to delivering quality games to our partners. Unlike most providers we also have a software and engineering department that helps our partners integrate the games. We have helped many of our partners refine their game engine capabilities.

4. Our Game Innovation Team
Our Game Innovation Team is responsible for many patented game ideas that add greatly to the gaming mix for our partners. This team is tasked with creating the next wave of player excitement.

5. Our catalogue of proven games
Our catalogue of content has enabled many of our partners to get to market quickly with proven games. These games are available to all of our partners.

6. Proven game performance
NextGen’s success is based on our ability to deliver winning games consistently. Our in-depth gaming knowledge coupled with a decade of player analysis means that we have a very high success rate.

In summary, we have the pedigree to partner with your organisation. We have the delivery capability to deliver exceptional game performance and game longevity that translates into profit for your organisation and a great experience for your players.

Delivering Great Games – Art or Science?

The question ‘What makes a great game?’ is one that is constantly asked in our industry. If the answer was simple, it just wouldn’t be as much fun.

At NextGen we believe that maintaining the balance between innovation and the ‘proven fundamentals’ is the key to success. NextGen provides an environment that encourages our team to continually push the boundaries. Combining this innovation with our many years of experience results in successful games time and time again.

In some industries the creation of a special product requires a combination of ‘secret ingredients’. We believe that in gaming the creation of a great game requires a lot of ingredients that are proven to deliver time and time again. Our advantage at NextGen is that our extensive international player knowledge means that we already know what needs to go into the mix. We combine these ingredients differently depending on the target player demographic and then we add that final touch to create great games consistently.

Balancing Creativity with Structure

We have outlined above the fun side. Our focus is always on player enjoyment. But this is effectively our second point of sale. In the end we are a business that delivers to businesses and we need to have the processes and procedures in place to ensure that we deliver exceptional games on time. Our Program Manager is responsible for ensuring that tasks are assigned to the relevant departments and that the output is quality assured. This balancing of creativity and structure is a major challenge. At NextGen we have a two-pronged approach. Apart from giving all of our artists significant leeway to express their creativity we also have a dedicated ‘Game Innovation Team’ whose only role is to think up new and exciting ways to enhance the player experience. Our teams work together to ensure our games are the best in the industry and this is why our partners return to us time and time again.


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