Berlin, 26 July 2017. TheGroup supports Borussia Mönchengladbach as new Co-Sponsor during the upcoming two seasons of the German football league Bundesliga. Therefore, a sponsoring contract has been signed by the club and the sports betting provider.
As official Co-Sponsor of Borussia Mönchengladbach and exclusive sports betting partner,will be present in various ways in the stadium and within Borussia’s public communication. Part of the sponsoring package are, amongst other things, perimeter advertising within the stadium and the presentation of the mybet logo on the team bus, but also advertising measures in the club’s own online, print and social media channels, the Club.TV and radio programme as well as promotion options with players of the professional football team.
“We are very pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years”, said Guido Uhle, Director Sponsoring, Catering and Events at Borussia Mönchengladbach.
From mybet’s point of view is Borussia Mönchengladbach, a club with a long-standing tradition, presenting itself these days as a modern club aligned towards the international football business, that in spite of that is not losing its down-to-earth attitude and closeness to its fans. Because of the highly matching brand characteristics as well as the high brand awareness of Borussia, mybet’s decision in favour of Borussia Mönchengladbach was taken very easily.
“Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga. With Borussia from Mönchengladbach we do support a club, whose image and development in the last couple of years fit our own goals perfectly”, said Markus Peuler, CEO of mybet Holding SE.