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iSeries Live – The Action is on You

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iSeriesLIVE introduces in-action betting, streamed over the
Internet, with poker’s biggest names

19 March 2012 (London, England) – Poker Royalty, LLC today launches iSeriesLIVE: a
ground-breaking new interactive poker series that allows consumers to watch top poker
players–live with hole cards exposed–and bet on the action as it happens.

iSeriesLIVE is the next step in poker’s evolution. The series enhances the way the public
watches and engages with poker events — providing viewers the opportunity to feel the
same rush and excitement as the pros.
The first event takes place in Dublin, Ireland on April 5th at 18:00 (WET). This launch event
is a promotional €10,000 buy-in, winner-takes-all 10-person shootout featuring some of the
biggest names in poker, including Daniel Negreanu, Phil Hellmuth, Carlos Mortensen, and
Dave “Devilfish” Ulliott. Future events will include 36 person, six max no limit hold’em,
heads-up tournaments, and more.

Players will be sequestered in all iSeriesLIVE events with no access to mobile devices or
outside influences. Online viewers will be able to bet on a number of real-time scenarios,
including odds to win the table that change based on evolving chip stacks, next player
eliminated, last longers, and the flop (red or black).
For this promotional launch event, live betting will be offered exclusively via sportsbook giant
PaddyPower in licensed and regulated markets, such as [list top 5 markets]. If you are not in
a licensed PaddyPower market–such as the United States–you can still follow the action live

“For poker to continue to grow, the game needs to become more immediate to our fans,”
said 11-time bracelet winner and Main Event champion Phil Hellmuth. “By allowing fans to
view a poker event as it actually happens, with hole cards exposed, and bet on the action
just as they would on football or horse racing, iSeriesLIVE can help take our game to the
next level. Now the world will know why I’ve said ‘If it wasn’t for luck, I’d win them all’”
Another unique element about iSeriesLIVE is the event’s financial structure. Thanks to the
pioneering efforts of Poker Royalty, on top of the €10,000 buy-in, winner-takes-all format,
each player participating in iSeriesLIVE events will actually receive a revenue split of all
money that is bet on or against them — making this the first time in poker history that all
participating players have the opportunity to make money while playing in a poker

“After Black Friday, we were determined to find a way to add new revenue streams for our
world class roster of talent.,” says Brian Balsbaugh, founder of Poker Royalty. “We are
fronting the expenses, then sharing the wagering profits with the participating players. There
are countless additional ways for us to monetize this model and we look forward to rolling
them out over the course of the next year. Our end goal is to pay players for playing
iSeriesLIVE events.”
Professional poker players committed to play the promotional kick-off event are Daniel
Negreanu, Phil Hellmuth, Dave “Devilfish” Ulliott, Carlos Mortensen, Maria Ho, Tobias
Reinkemeier, Marvin Rettenmaier, James Dempsey, Eoghan O’dea, and Faraz Jaka.
For more information on iSeriesLIVE–including special promotional deposit offers and player
odds–visit www,iserieslive.com.

About Poker Royalty
Founded in 2003, Poker Royalty is recognized as the leading global poker management and
marketing company, representing dozens of the most talented and marketable professional
poker players, including Daniel Negreanu, World Series of Poker Main Event Champions
Doyle Brunson, Phil Hellmuth, Scotty Nguyen, and Juan Carlos Mortensen. With offices in
Las Vegas and London, Poker Royaltyʼs diverse poker business includes: product and brand


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