Business Club talks to bookies as the company approaches its fortieth birthday.
– It’s approaching its fortieth birthday, but leading bookmaker isn’t resting on its laurels. It’s embracing the latest online and remote technology to redefine its offering and offer fresh ways of enjoying the betting and gaming experience.
A pioneer in the development of live betting,is at the forefront of eGaming across sports, casino games and card games. Its mobile phone and Internet-based ventures may have taken the firm in a new direction, but as its CEO Denis Kelly tells the Telegraph Business Club, the firm remains a family firm, committed to being ‘straight up’ and enjoying a trusting relationship with its customers.
Location: Gibraltar, Oxfordshire & 65 UK shops
Number of Employees: 600
Turnover: Around £1Bn